Global will launch a brand-new digital outdoor advertising proposition in the heart of Belfast – the Pulse Hub D6 network. Designed to connect brands with valuable urban audiences at moments of high attention, Pulse Hub represents a step-change in how advertisers can reach, inspire and engage people across the city.
A dynamic network built for a dynamic city
At the core of Pulse Hub is a 36-screen network of premium quality 75-inch HD digital 6-sheets. Positioned across 18 high-footfall locations in Belfast City Centre and the primary retail core, these freestanding, unobstructed units are engineered for maximum visibility, with brightness levels that ensure advertiser messages cut through day or night.
More than simply a channel for brand messaging, the network has been designed with a civic purpose. Every Pulse Hub D6 screen contributes to a more connected, informed and visually engaging city environment – creating a setting where audiences are naturally more receptive to the brands they encounter.
Full motion comes to the streets of Belfast
Over a third of the network is full motion enabled, bringing powerful video storytelling into a public, brand-safe environment. With 14 full-motion screens forming a sub-network, advertisers can deliver high-impact visual campaigns in the places where attention is strongest.
This also unlocks new creative possibilities. The Pulse Hub network supports on-street anamorphic content – a technique that creates a striking 3D illusion on flat displays. For brands looking to stop people in their tracks, full motion and anamorphic activations offer an unrivalled opportunity.
Reaching one of Northern Ireland’s strongest audience catchments
Belfast continues to cement its position as Northern Ireland’s economic and social engine, accounting for a third of the region’s economy. Workers, shoppers, students and socialisers from every county converge on the city daily – creating a uniquely valuable and varied audience.
The timing for Pulse Hub couldn’t be better. Belfast is a city on the rise, experiencing a significant resurgence driven by major regeneration projects including the Lagan Waterfront, Grand Central transport hub, Titanic Quarter, Victoria Square, and the new Ulster University campus. In addition, the city has experienced a strong retail revival, with new brands and leisure entrants boosting footfall and occupancy throughout 2024 and 2025. Growing domestic and international tourism, adds further scale and diversity to city-centre audiences.
This growth represents a real and expanding opportunity for advertisers with Pulse Hub D6 providing the ideal platform to reach these audiences with impact.
Connect, protect and inspire
Pulse Hub is more than just an advertising network; it’s designed as a hub for community connection, combining premium design with intelligent engineering. From enhancing the look and feel of the streetscape to creating new opportunities for public information and civic communication, the network enriches the everyday experience of residents and visitors while giving advertisers a powerful platform for brand storytelling.
Flexibility for every campaign, every budget
Whether you’re planning a citywide takeover or a targeted activation, Pulse Hub D6s give brands complete choice and campaign control:
- Run of Network and line-by-line options
- Full-motion capabilities
- A clear 1-in-6 share of voice, ensuring transparency over when and where advertisements will appear
- Real-time adaptability, enabling smart, contextual campaigns that can respond to weather triggers, events, time of day and more
This level of flexibility means Pulse Hub D6s work for brands and budgets of every size.
Be part of Belfast’s new digital future
Watch the Pulse Hub D6 network in action before it officially launches in January 2026. Demand is expected to be strong and you can register your interest here. To learn more, plan your campaign and secure your place in the booking queue, speak to your Global Account Manager today.
