McLaren Racing and Global, the Media & Entertainment group, today announced a new partnership that will see Global join the McLaren Mastercard Formula 1 Team and McLaren Hypercar Team as an Official Race Partner and Official Audio Race Partner from the 2026 season onwards.
The news was revealed live on air as Heart Breakfast with Jamie Theakston and Amanda Holden, and Capital Breakfast with Jordan North, Chris Stark and Sian Welby, visited the McLaren Technology Centre.
As part of the multi‑year agreement, Global will be integrated into the team’s F1 race‑week activity at Monaco, Silverstone and other key European races. The partnership brings together two organisations united by performance, precision and the ability to reach audiences at scale.
On selected F1 race weekends, Global Player branding will feature on race‑team headsets worn by McLaren personnel and team drivers Lando Norris and Oscar Piastri. Branding will also extend across digital assets, delivering prominent visibility for Global across McLaren’s global fanbase.
Global shares our commitment to precision, performance and reaching fans in meaningful ways. Bringing them into some of our most iconic race environments will add real value to how we connect with audiences throughout the season. We look forward to working closely with the Global team across the selected races.
Matt Dennington, Co-Chief Commercial Officer, McLaren Racing
Partnering with McLaren Racing an Official Race Partner and Official Audio Race Partner is a brilliant opportunity to put Global Player at the heart of the action on one of the world’s biggest sporting stages.
Global and McLaren both have a drive for performance and precision, with a shared focus on entertaining and engaging audiences.
We’re excited to keep race fans updated on Global Player, across our radio brands and our billboard network.
mike gordon, global’s chief commercial officer
