request a call back
We’re confident bus advertising will be right up your street once you explore the great benefits and discover how bus advertising will work for you.
With over 25,000 km of public road, bus advertising gives you miles of opportunity to reach your target audience regardless of their mission or journey purpose.
With a range of advertising formats and Translink bus services, bus advertising is one of the most flexible and customisable forms of advertising there is. You can even choose from the 23 bus depots across Northern Ireland to create a hyperlocal campaign and reduce budget wastage. Or why not combine opportunities across Belfast Metro, Foyle Metro and Ulsterbus services to achieve unmissable campaign reach and frequency?
bus faqs
We understand that you want to carry out your research before committing to any advertising solution. At Global we pride ourselves in helping arm you with the rationale, insights and information to make an informed decision. In addition to the great benefits of bus advertising detailed above, we’ve also provided some answers to questions you might about bus advertising in Northern Ireland.
Is a bus advertising campaign expensive?
Luckily, bus advertising is unique in that there is a great choice of advertising formats to choose from. These range from huge wrapped buses to smaller, but very effective, bus rears.
Regardless of your budget, we’re confident we can deliver an effective bus advertising solution to meet your campaign needs.
You can read some of our bus advertising pricing frequently asked questions here, or contact a member of our friendly team on 028 4451 1888 for a no obligation quote and find out more about your bus advertising options with Global.
Will my existing marketing and design collateral work on bus advertising formats?
Absolutely! We’re confident that with a diverse range of bus formats that there’s a perfect format for you.
Do you have artwork already created for social media, magazine, or newspaper adverts? Or perhaps even for other outdoor formats like bus stops and billboards? Then why not let our in-house design service create a mock-up to show you what your campaign could look like on one your chosen bus advertising format?
We can even help with creating final, print ready artwork for bus advertising. Just talk to a member of our team to find out more.
Will I see my bus advertising campaign on the road?
Unlike other media, the purpose of buses is, first and foremost, a public service. Bus routes and journeys are determined by passenger demand and will mirror the movements of the population – and so too will your bus advertising message placed on them.
Depending on your own movements you may not see your campaign daily but just think of all the new potential customers and your target audience who will be seeing your message as buses take your message to them!
For further reassurance, we offer all advertisers a post-campaign review that includes proof of posting photography, audience delivery insights and in some cases, post-campaign research using our own online research community. Reach out to a member of our team to find out more by calling or emailing us.
Is bus advertising more complicated than other forms of outdoor advertising?
We appreciate that with so many different bus advertising formats to choose from it can appear more complicated than simply buying a billboard or bus stop poster campaign. We can assure you it’s very straightforward and our dedicated Northern Ireland based team are on hand to help at every step of the way.
We are here to help you choose the most suitable bus advertising format based on your needs and budget (and that doesn’t mean the most expensive. It’s what’s right for you), the dates and duration of your campaign and even which geographical areas you need to target.
Talk to a member of the Global Northern Ireland team for a no obligation chat about your campaign objectives and goals and see just how easy it is to create your perfect bus advertising campaign.
Will bus advertising reach my target audience?
There are over 1.5 million passenger journeys made on Translink services in Northern Ireland each week! These are for all sorts of reasons including work, education, visits to health services, leisure activities and more. But this is just one part of the bus advertising story!
In addition to people travelling on buses, there are also the hundreds of thousands of people who see advertising on the outside of buses in Northern Ireland each week… those catching a bus, in their cars or even as buses pass them on high streets in and their local areas whilst they are out and about.
The huge reach of bus advertising means bus advertising reaches a wide range audience demographics and we have independent audience measurement to prove it.
Talk to our team on 028 4451 1888 about who you need to reach and let us show you how bus advertising can deliver.
How does bus advertising compare to billboard posters?
Traditional billboards are a great form of outdoor advertising, especially given their large size. However, billboards are not always available in areas you might want to target.
Just like billboard advertising, bus advertising reaches people as they make journeys by car, on foot or by bus for a whole host of reasons such as work and leisure. Bus advertising is also available in every postcode sector throughout Northern Ireland so you’re less restricted.
Concerned about the size difference or losing impact? Bus T-Sides are often referred to as moving billboards due to their huge size making them highly visible and easy to see. Discover more about T-Sides and the other bus advertising formats available here.
Have a question not answered here?
Drop our friendly team a quick email and we’ll happily do our best to answer it for you within 24 hours.
power of bus
Our Thinking Outside the Bus case study showcases the power of bus advertising and its ability to effectively ignite action from audiences and drive them online.
helpful links
Looking for more information on bus advertising with Global?
We want to make sure you have all the information and help available to you when planning a Translink bus advertising campaign with Global in Belfast, Derry~Londonderry or any Northern Ireland town or city. We’ve compiled some helpful links below that we think you might find useful.
Northern Ireland bus planning guide
If you can’t decide on the right bus advertising format, or just prefer to talk to someone, we’d love to hear from you. Get in touch with a member of our locally-based team here.