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Through our exclusive partnership with Translink, Global is the sole provider of bus advertising on Translink buses which means Global has unrivalled access to all bus advertising formats on every bus route throughout Northern Ireland.
Our years of bus advertising experience combines with our local Northern Ireland knowledge, wealth of insights and bespoke planning tools to deliver an effective bus advertising solution for you – a solution that reaches your audience at the right time, in the right place, and crucially, at the right price.
Bus Planning Guide | The Power of Bus advertising | More on Bus Advertising
The cost of bus advertising varies by the number of bus routes a client chooses and the number of weeks a client advertise for. Global NI has a large number of SME clients who have been successfully advertising on Northern Ireland’s bus networks; so we believe the ad formats and scale we offer clients are both affordable and effective.
what affects the cost?
We appreciate you might have arrived on our website because you are in the early stages of planning your marketing campaign. You might just be doing some initial research to discover what advertising options are available to you and that fit within your available budget. If that’s the case, let us help. Our team will happily provide you with a competitive, no-obligation quote to help inform your marketing campaign decisions.
Please call 028 4451 1888.
In the meantime, we’ve included answers to some frequently asked questions about advertising costs and prices below.
Will my choice of advertising format affect the price of my bus advertising campaign?
Different advertising formats have different prices. For example, smaller bus advertising poster sites such as those inside a bus will cost less than much larger bus advertising poster sites on the outside of buses like T-Sides and Supersides. These are also seen by lots more people because they reach people running for the bus, catching the bus or passing the bus.
The great news is that bus advertising is one of the most diverse and versatile outdoor advertising solutions there is, offering unrivalled choice. With at least 8 different bus advertising formats ranging in price there’s sure to be a solution that meets your campaign and budget needs.
Learn more about the different bus advertising formats here.
Will the length / duration of my bus advertising campaign affect the price?
Bus advertising is sold in 2-week blocks called cycles. The minimum period a bus advertising campaign can be bought for is 2 weeks. You can combine 2-week cycles to create longer campaigns. For instance, a 4-week bus advertising campaign will cost more than a 2-week campaign. Our team will be able to offer discounts and further cost incentives for campaigns of a longer duration.
Don’t be put off by the minimum campaign duration though, independent audience measurement reveals this is the optimum timing for bus and outdoor advertising campaigns. Furthermore, because buses move, they take your message to more people each day your campaign is live resulting in huge audience reach.
You can view and download our bus advertising cycle calendar here to help plan your bus advertising campaign.
Will the geographical areas I need to target affect the price of my bus advertising campaign?
One geographical area in Northern Ireland won’t cost more than another. However, if you need to target all areas across Northern Ireland this will require more bus advertising poster sites on more buses and bus routes than targeting one single geographical area e.g. targeting only Belfast.
Although, a great benefit of bus advertising is that buses move meaning they travel and take your message with them reaching even more of your target audience. This means you could need less bus advertising posters to reach an area than other outdoor advertising posters that are stationary and don’t move.
Our dedicated bus planning guide is a great place to start, helping to decide on what bus formats and geographical areas you might want to include in your bus advertising campaign.
Are there different prices for advertising on different Translink bus services?
Whilst different bus advertising formats do have different prices, these don’t have different prices based on the Translink service they are located on. For instance, a bus rear on an Ulsterbus in Bangor won’t have a different price than bus rear on a Foyle Metro bus in Derry~Londonderry.
All advertising formats are available across Translink services such as Metro in Belfast, Ulsterbus services, Foyle Metro in Derry~Londonderry. This means we can combine advertising across multiple Translink services to create a bespoke bus campaign meeting your individual needs. More.
Want an accurate price for advertising on NI’s buses?
Drop our friendly team a quick email and we’ll happily do our best to provide a quote within 24 hours.
helpful links
Looking for more information on bus advertising with Global?
We want to make sure you have all the information and help available to you when planning a Translink bus advertising campaign with Global in Belfast, Derry~Londonderry or any Northern Ireland town or city. We’ve compiled some helpful links below that we think you might find useful.
Northern Ireland bus planning guide
If you can’t decide on the right bus advertising format, or just prefer to talk to someone, we’d love to hear from you. Get in touch with a member of our locally-based team here.