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Choosing the right bus advertising format to meet your needs

We appreciate that with so many different bus advertising formats to choose from, it can appear more complicated than simply buying a billboard or bus stop poster campaign. Let us reassure you that very easy, and our dedicated Northern Ireland-based team is on hand to help at every step.

If you want high impact, value for money advertising on Translink’s buses, we offer the largest range of bus advertising formats which appeal hugely to motorists and pedestrians.

no obligation

Have a campaign in mind or just looking for more info?

Whether you’re looking to advertise across our extensive outdoor estate, the UK’s best-loved radio stations or DAX – our pioneering digital advertising exchange, our team are ready to help.

Use the form opposite to enquire or arrange a no-obligation chat with a member of our Belfast-based team.

Alternatively – Call 028 4451 1888 or Email belfast@global.com

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explore bus formats

t-sides

One of the most in-demand bus formats due to its ability to build high coverage quickly. This combines with a T-Side’s powerful stature and a drop section that is the same size as a 6 sheet and lends itself to stunning visuals sure to attract attention.

A medium-weight T-Side campaign would deliver your message to 87% of all Greater Belfast adults who would see your ad on average 5 times during a 2-week campaign. That’s a huge 2,382,683 opportunities to be seen!

T-sides are available on all Translink buses.

supersides

Supersides are pavement-facing with towering placement higher up on the bus for optimum visibility. They provide rare broadcast coverage on high streets and within commercial and retail environments prompting purchase in the right place and at the right time.

A medium-weight Superside campaign would deliver your message to 79% of all Greater Belfast adults who would see your ad on average 6 times during a 2-week campaign. That’s a huge 2,719,210 opportunities to be seen!

rears

Bus rears combine mass coverage with a lower entry cost, delivering a local presence on a province-wide scale. Although one of the smaller bus formats, their placement is everything. Solus Rears are perfectly placed for one-to-ones with motorists and their passengers offering increased dwell time for message absorption.

A medium-weight bus rear campaign would deliver your message to 83% of all Greater Belfast adults who would see your ad on average 4 times during a 2-week campaign. That’s an impressive 1,743,901 opportunities to be seen!

mega rears

Delivering ultra-high visibility, Mega Rears are the perfect large-format solution to build and maintain brand awareness over longer periods of time, gaining even greater value from bus advertising.

The double-decker canvas is more than 6 times the size of a roadside 6 sheet, meaning it can always be seen. It’s even possible to target smaller areas, towns and cities across Northern Ireland, allowing you to make an impact and make your business truly memorable.

wrapped bus

A wrapped bus is an unmissable format for both brand and product launches. Ideal for standing out from the crowd, driving brand fame, and encouraging social engagement.

From Belfast to local towns, this arresting opportunity to ‘own the bus’ is available to advertisers in any town or city throughout Northern Ireland.

t-side+

T-Side+ uses vinyl to extend selected parts of the traditional T-Side design beyond the frame to elevate and enhance the creative concept, delivering increased impact, and attracting even more attention from both roadside and pedestrian audiences.

T-Side+ are available for campaigns consisting of 50 T-Sides or more. All T-Side+ panels are displayed on Belfast’s high frequency Metro bus fleet. Alone, these 15 T-Side+ panels will reach over 330,000 Greater Belfast adults in a 2-week campaign period.

bus fame formats

Why not consider amplifying your T-Side or Superside campaign with Global’s bus fame opportunities?

Wrapped buses, special production treatments such as lenticulars and illumination can make your brand a part of the conversation and part of consumer culture.

Reach out to a member of our team on 028 4451 1888 to find out more about these bespoke brand fame opportunities

passenger panels

With a socially engaged and relaxed audience at your disposal, passenger panels are the perfect platform to persuade audiences who have the time and a means to act.

Passenger panels are available in two different sizes and can be used to achieve province-wide coverage or target a specific local area.

Every week across Northern Ireland 234,000 people see advertising inside a bus.

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Business Benefits of bus advertising

 

where next?

bus advertising costs and pricing

bus advertising costs and pricing

Our years of bus advertising experience combines with local knowledge to deliver an effective solution for you that reaches your audience at the right time, in the right place, and crucially, at the right price.

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bus advertising with Translink

bus advertising with Translink

Global are Translink’s exclusive on-vehicle advertising partner. This means that we have unrivalled access to all bus formats on every bus route throughout Northern Ireland.

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the power of bus advertising

the power of bus advertising

Our case study showcases the power of bus advertising and its ability to effectively ignite action from audiences and generating online traffic.

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explore road

Click below to view our other road products including large format billboards and 6 sheets

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