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Our Mall D6 network provides the opportunity to broadcast entertaining, full-motion content to audiences in towns and cities across Northern Ireland.

An important part of life for consumers, shopping centres or malls offer a physical place to congregate, connect, and engage with other people and have become highly integrated into the social fabric of the communities they serve.

explore mall d6 digital screen advertising

explore our mall digital screen network

explore our mall digital screen network

Discover more about our mall d6 digital screen network which includes; Kennedy Centre, Bloomfield Shopping Centre, Rushmere, Erneside and The Quays.

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mall d6 digital screen planning guide

mall d6 digital screen planning guide

Our mall d6 planning guide features the latest information on the different shopping centres and malls we have digital screen opportunities in.

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why mall d6 advertising works?

why mall d6 advertising works?

Shopping malls are one of the key touchpoints to reach consumers before they reach a purchasing decision. Discover more about the benefits of advertising inside Northern Ireland's shopping centres with Global.

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mall d6 faqs and pricing

mall d6 faqs and pricing

In this section we explain more about the process of advertising on digital screens in malls and answer some of the most popular questions advertisers have.

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our digital screen network across northern ireland

20 screens across 5 malls

20 high-definition digital screens

Whether it’s targeting grocery shoppers visiting supermarket anchor tenants or leisure shoppers, digital advertising in shopping malls can meet your needs.

The 5 shopping centres Global offer digital screen advertising across Northern Ireland are:

  •  Kennedy Centre, West Belfast
  •  Bloomfield Shopping Centre, Bangor
  •  Rushmere Shopping Centre, Craigavon
  •  Erneside Shopping Centre, Enniskillen
  •  The Quays, Newry
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global digital mall shoppers

69%

sometimes treat themselves to something they don’t need

77%

always look out for special offers when out shopping

47%

have taken some form of action after seeing outdoor advertising

why advertise in shopping malls?

Congregate, connect, and engage.

Consumers want to visit malls because they want a physical place to congregate, connect, and engage with others. Shopping centres fulfil a large part of this need.

Part of the social fabric

Malls have become highly integrated into the social fabric of the communities they serve and have become central gathering places for consumers across Northern Ireland.

global mall shopper demographics

shoppers in malls with Global digital screen advertising have an almost even gender split

shoppers in malls with Global digital screen advertising are more affluent with 52% being ABC1

49% of shoppers in malls with Global digital screen advertising are age 44 or under

reach seasonal shoppers

valentine's day shoppers

valentine's day shoppers

36% of shoppers in malls with Global digital screen advertising have bought a Valentine’s Day gift in the last year

mother and father's day shoppers

mother and father's day shoppers

46% of shoppers in malls with Global digital screen advertising have bought a Mother's Day gift, and 40% have bought a Father's Day gift, in the last year

easter shoppers

easter shoppers

30% of shoppers in malls with Global digital screen advertising make purchases around Easter

back to school shoppers

back to school shoppers

24% of shoppers in malls with Global digital screen advertising make purchases around Back to School

black friday shoppers

black friday shoppers

31% of shoppers in malls with Global digital screen advertising make purchases around Black Friday sales

christmas shoppers

christmas shoppers

93% of shoppers in malls with Global digital screen advertising have bought a Christmas gift in the last year

digital mall advertising offers flexibility

Malls are more than places to shop. Malls are destinations where people browse, eat and be entertained. Even if your business isn’t in the mall,  your customers are.

Flexibility like no other

Make the most of digital advertising’s creative flexibility through the use of multifile creatives to broadcast different designs or messages by loop change, time of day, or the day of week and location.

where next?

d6 digital shopping mall network

d6 digital shopping mall network

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d6 digital shopping mall planning guide

d6 digital shopping mall planning guide

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classic supermarkets advertising

classic supermarkets advertising

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For more information on advertising on digital screens in shopping malls, or for a no obligation proposal, please call  028 4451 1888 or email belfast@global.com for more information.

explore street hub

In addition to reaching shoppers inside shopping centres with Mall D6 screens, you can reach high street shoppers with our Street Hub digital advertising screen network on Belfast's busiest streets.

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