ni 216.73.216.24

want more information, or to enquire about advertising with us?

phone iconcall us mail iconenquire now

request a call back

Accept

Shopping centres have evolved over the years in response to public demand and changing shopping patterns. With most centres now open 7 days a week with a range of venues and restaurants providing entertainment and eating into the evening. Late-night shopping has become the norm. They are now often seen as a destination and a meeting place.

 

On this page you can uncover more about why advertising inside Northern Ireland’s shopping centres works. We’ve also provided ideas and inspiration on how to get the most from digital screen advertising.

integrated into the social fabric

An important part of life for consumers, shopping centres and malls offer a physical place to congregate, connect, and engage with other people and have become highly integrated into the social fabric of the communities they serve.

Shopping malls are not merely places to shop. They are destinations where people to go shop, eat and be entertained. So even if your business isn’t in the mall, your customers can still be found there, attentive to your offers and messaging.

With 20 larger than life 70-inch digital screens located across 5 key retail centres, Global can help you reach the right people at the right time.

Discover the network

delivering added impact

The placement of our Mall D6 digital advertising screens has been carefully considered to deliver maximum impact for advertisers.

Each of our malls offers 4 high definition 70 inch screens, strategically placed ‘back to back’ in multiple locations along the mall concourse to captivate the attention of shoppers regardless of direction they are traveling.

Furthermore, our digital advertising screens offer increased creative flexibility. You can choose to use a single campaign design which displays each time your advert is shown on screen. Alternatively,  multiple campaign designs can be used and set to play in rotation, at specific times of the day or week, or even in each of our different shopping mall locations.

right people in the right mindset

Statistics have often shown that consumers are more receptive to advertising messages when they in a relaxed frame of mind and have chosen when and where to spend their downtime. 

With 1.3m people in Northern Ireland visiting shopping centre and malls, and 24% doing so weekly, Global digital screen advertising inside malls connects your brand to customers whilst they are in this relaxed frame of mind, and when they are in an active purchasing mindset.

Further supporting this is the 78% who look to advertising to help them make the best purchases and those who visit shopping malls with Global digital advertising screens who are 18% more likely than the average adult to notice digital screens in shopping centres.

attitudes to shopping mall digital screens

69%

prefer shopping malls with advertising

66%

notice advertising on digital screens in advertising

43%

of shoppers in Global malls have acted after seeing OOH

beyond the cycle

Traditional outdoor advertising formats usually operate in 2-week blocks called cycles, but with Mall D6 digital screen advertising, brands can take advantage of the ‘live’ nature and reach audiences ‘beyond the cycle’ and without being confined by set cycle dates.

With artwork supplied and delivered digitally, there’s no need to factor in additional time to print posters meaning you can have a quick turnaround campaign that allows you to be reactive to live issues affecting your brand and business sector.

 

ideas and inspiration

Below are just some of the ways digital screen advertising in shopping centres and malls can be used to enhance your communication with your target audience.

target by day of the week

target by day of the week

by not having to conform to traditional outdoor cycles you can focus your advertising messaging on specific days of the week e.g. popular days for food / drink purchases, weekends etc.

drive relevancy through the seasons

drive relevancy through the seasons

target got or cold weather days to boost relevancy of your product and opportunities for customers to purchase and consume. You can also choose focus digital screen advertising around key seasonal holidays such as Christmas, Easter, Valentine’s Day etc.

suit your business model

suit your business model

focus digital screen advertising activity to meet your business needs e.g. flash sales, movie releases, event countdowns or even ticket sales

celebrate achievements

celebrate achievements

won an award? Show it off and tell your customers all about your big win quicker than other means of communication

communicate hyperlocally

communicate hyperlocally

target rapidly by geography by handpicking from each of our digital screen shopping mall locations to focus your budget and communications in the areas that matter to you

extend sponsorships

extend sponsorships

extend your brand association and sponsorship deals onto Mall D6 digital screens and get more people immersed in your brand

enhance your mall d6 digital screen advertising campaign

Why wait for customers to arrive at the shopping centre or mall? The majority of consumers travel by car, public transport or other means to retail centres. The advertising experience can begin as soon as your customers’ journey to the mall begins.

 

By strategically advertising on other Global products such as billboards and buses en route, you can jump-start your competitors by embedding your brand in the memory of shoppers before they even park their cars!

Discover our other outdoor products here.

where next?

d6 digital shopping mall network

d6 digital shopping mall network

discover more

d6 digital shopping mall planning guide

d6 digital shopping mall planning guide

discover more

classic supermarket advertising

classic supermarket advertising

discover more

For more information on advertising on digital screens in shopping malls, or for a no obligation proposal, please call  028 4451 1888 or email belfast@global.com for more information.

careers.

careers.

careers.

careers.

Working at Global isn’t just a job – it’s an experience.

global careers