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The Global digital petrol station network offers specific options to reach visitors and passers-by at the busiest petrol stations locally, regionally and nationally. The more than 600 petrol stations are located at prime locations in 250 different municipalities.

advertising at petrol stations

The important feature of advertising at petrol stations is that visitors stand still for a moment and have an average of two minutes to look around calmly.

In addition, petrol stations are now more than just a place to refuel. Due to the increasingly extensive range of products in the shop (restaurant, fresh products, Wi-Fi), customer behaviour is also changing: a longer stay and higher spending pattern.

insights

  • 30%of the Netherlands visits a petrol station at least once a week.
  • 70% of business drivers visit a petrol station at least once a week.
  • The average refuelling time is 120 seconds.
  • 70% of motorway service station visitors buy something to eat or drink, 56% of which is unplanned.

why advertise at petrol stations

  • advertise in full motion, this introduces more emotion and explanation in an advertising message.
  • it can be deployed quickly and adjusted within a fraction of a second, so you are always up to date.
  • research shows that animation provides 51% more impact, 29% better visibility and 25% longer viewing time.
  • reach shoppers just before the moment of purchase by using Point of Sale.
  • use different advertisements, for example based on triggers.
  • de digital screens are a perfect extension of various media types, such as online video or social.

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