In collaboration with MeMo², we have already investigated more than 450 campaigns and as far as we are concerned, plenty more may follow. Here are a number of campaign examples that demonstrate the effects of (Digital) Out-of-Home.
Together, the outdoor advertising operators have launched an industry-wide reach survey, the Dutch Outdoor Research (BRO). Thanks to this research, software has been developed that includes all outdoor advertising objects in the Netherlands in order to calculate the reach for each campaign.
Forty percent of the effectiveness of an outdoor advertising campaign is determined by the creation. The Outdoor Ad Impact Forecaster analyses the campaign in advance based on the creation, the media pressure and the brand.
With the pre-test, we measure in advance whether the creation attracts attention sufficiently and quickly, whether the brand and the message are coming across correctly and what will be the final appreciation of the campaign.
Is your campaign effective? How does the target group rate your creation? You can have this and more tested with the outdoor tracker, because to measure is to know!
The creation of an Out-of-Home campaign is of great importance and largely determines the impact of a campaign and the extent to which the goal of the campaign is achieved.
