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The summer of 2024 will be dominated by the European Football Championship, the Tour de France, the Olympic and Paralympic Games and Formula 1. In the summer months people will be outside for an average of 3 hours longer, which is 1.5 times more than in the winter months. An excellent opportunity for a brand to take full advantage of this to reach your target group in a creative way.

reach your target group the entire sports summer

Increase spontaneous brand awareness by an average of +27% by being visible daily throughout the entire period with an always-on campaign. Do this by consistently showing relevant content that caters to the sports summer. As many as 34% of sports fans say they like ads that capitalize on sports summer.

touchpoints

Reach your target audience outside the door to the store at different touchpoints. One way to do this is by being visible in and around shopping malls and supermarkets to reach the messenger just before the moment of purchase. Also consider the traveler on the go at NS stations, gas stations and on the street. When your target audience encounters contextually relevant ads at the right time, you will see the effectiveness of your campaign skyrocket by +12%.

success should be celebrated!

Tap into the enthusiasm of your target audience by tapping directly into the successes and results of athletes and competitions. By cleverly capitalizing on the hype surrounding sporting events, you can build an emotional connection with your target audience.

capitalize on current events

Attract attention by linking your brand to the game schedule or live results this sports summer. Digital Out-of-Home campaign effectiveness increases by +18% when content capitalizes on live updates. Combining relevant content with the perfect moment increases effectiveness to +32%.

make impact

Want to make extra impact during the sports summer? Then go for a spectacular! A spectacular offers the opportunity to add extra impact to the campaign by means of a real eye-catcher. The possibilities are endless.

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