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Tram advertising in Manchester puts your brand in front of commuters, shoppers, students and city-centre audiences as they move across Greater Manchester.

Global handles Metrolink advertising across the network. If you want to advertise on Metrolink, we can help you choose the right formats for your audience, area and budget. Whether you want a full tram wrap, interior panels or other tram advertising formats, we can talk you through the options and help you build a campaign that fits your business.

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passengers

Metrolink is a big part of daily life across Greater Manchester, carrying commuters, shoppers, students and city-centre audiences every day. As the UK’s largest light rail network, it gives brands a strong way to stay visible on journeys people make again and again.

In 2024, Metrolink carried a record 45.6 million passenger journeys, underlining its importance as a busy and well-used transport network. For advertisers, that means access to a large passenger audience using the system regularly as part of everyday life.

45.6m

annual tram journeys

demographics

63%

of Metrolink passengers are ABC1, giving access to an affluent and commercially attractive audience.

37%

of regular tram journeys are made by 15 to 34-year-olds, making it a strong option for reaching younger adults.

35

typical Metrolink journey time is 35 minutes, giving adverts more time to be seen.

reach

Metrolink covers 99 stops across eight lines in Greater Manchester, linking Manchester city centre with key destinations across the wider city region.

The network reaches places including Manchester Airport, Altrincham, Bury, Didsbury, Oldham and Rochdale, while also serving busy commercial and leisure areas such as Piccadilly Gardens, Deansgate, MediaCityUK, Old Trafford and the Trafford Centre.

Tram advertising in Manchester allows advertisers to stay present across a wide range of everyday journeys, from commuting to retail and leisure.

99

stops across Greater Manchester

environment

Metrolink offers a consistent commuter environment, where travel is part of established routines rather than occasional trips. With 41% of commuters using the tram 5+ days a week, it gives brands repeated opportunities to be seen by passengers who are travelling regularly through the same spaces.

That regularity matters because it helps build familiarity over time. Instead of depending on a single impression, brands can benefit from being seen repeatedly as people move through the city as part of their normal working week.

tram advertising formats

Tram advertising in Manchester is not limited to one format. Brands can use the full exterior of a tram, appear inside the carriage during the journey, or target passengers at key stops across the network. That flexibility makes Metrolink advertising suitable for both broad brand awareness and more detailed local messaging.

The main options include tram wraps in Manchester, T-End tram ads, tram sides, interior panels and selected stop-based formats. Depending on campaign goals, advertisers can use Metrolink advertising to build city-wide presence, reinforce visibility on repeated journeys, or place more detailed messages in front of passengers while they travel.

tram wraps

Tram wraps use the full exterior of a Metrolink tram, creating one of the highest-impact formats on the network. For brands looking for broad visibility and standout presence across the city, tram wraps in Manchester are a strong option for launches, major campaigns and brand-led activity.

t-end tram ads

T-End ads appear on the front or rear end of the tram, helping brands stay highly visible as vehicles move through the network and stop to pick up passengers. This format offers strong prominence and repeated exposure across regular routes

sides

Tram side advertising uses large exterior panels running along the side of the vehicle. These formats give brands consistent visibility as trams travel through Greater Manchester and pause at stops across the network.

interior panels

Interior panels place the message inside the tram carriage, where passengers have more time to take in what they are seeing during the journey. This makes them especially useful for campaigns that need to explain an offer, promote a location or include a clear call to action.

tram stops & network

Metrolink advertising can also include formats positioned at tram stops and across the wider network, helping brands build visibility at key points in the passenger journey. These options can work well on their own or alongside tram-based formats as part of a broader Manchester transport campaign.

cross-network options

For advertisers looking to extend coverage further, tram and bus advertising can also be used together to build broader visibility across the Bee Network. This can help brands stay present across multiple public transport environments rather than relying on a single format.

brand experience

Some Metrolink formats can do more than deliver coverage. A tram wrap or stop domination can create a stronger visual presence across the network, helping brands stand out in a way that feels harder to miss than standard display alone.

When the creative is right, these campaigns can attract extra attention beyond the paid media itself, whether that is through social sharing, local conversation or appearances in the wider city backdrop. That makes them well suited to product launches, event tie-ins and seasonal campaigns where impact matters as much as reach.

Our team can help shape creative ideas around the format, the location and the campaign objective, then talk through the best way to bring them to life.

explore other local advertising options

If you are exploring local advertising options beyond tram advertising in Manchester, we can also help across the wider Bee Network and the rest of the North West.

View our Manchester bus advertising options, or explore our North West local advertising pages for campaigns running across Liverpool, Warrington, the Wirral and the wider region.

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looking for other outdoor channels?

roadside

roadside

Billboards and digital screens across Manchester’s main roads and commuter routes, including key arterial routes and the M60 ring road.

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transport

transport

Bus, rail and tram advertising across the UK, useful for brands looking to scale beyond Greater Manchester.

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airports

airports

Manchester Airport advertising for campaigns targeting inbound and outbound travellers in a high-dwell environment.

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artwork specs

Artwork specifications for Metrolink advertising formats are available in the Global spec library. You can use these to check the requirements for formats such as tram wraps and interior panels.

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