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Explore our 4-part research investigating the impact of the rising cost of living on UK audiences.

Leveraging our unique Audience Insider survey panel, we spoke to over 5000 consumers to understand how everyday lives have been affected by the biggest financial crisis in decades.

Latest Report – Rising Cost of Living Part 4

Part 4 centres around the theme of “Perception is Reality”. Against the evolving, economic backdrop, find out what this means for brands, along with targeted strategies for each of the audience segments: including a new group for Autumn ’23.

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Rising Cost of Living Part 3

In this latest report, we bust some common myths surrounding the rising cost of living and introduce four audience segments, along with strategies to target each against the backdrop of the current economic climate.

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The Rising Cost of Living Part 2

Part 2 of the Rising Cost of Living series from Audience Insider takes a closer look at how different parts of society have been impacted, shining a spotlight on those who are rebelling against restraint

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The Rising Cost of Living Part 1

As the rising cost of living hits a 40 year high, find out how the Nation are feeling and what changes they’re making to the way they’re living their lives in Part 1 of a new Audience Insider series.

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