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client objective

Our objective was to increase awareness, consideration and perception of HSBC’s business offering amongst small and medium businesses.

how did global help?

From 18th November to 31st December 2019, HSBC partnered with Global across their DAX services, advertising on a range of podcasts and music streaming services. We targeted SMEs and BDMs on DAX, and the Business and Tech vertical and Business Owner audience across podcast spot.

did it work?

Our campaign drove a monumental uplift in consideration of HSBC business accounts, as well as increases in brand awareness and recommendations among DAX and podcast listeners.

read the full study

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