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DAX targeting connects you to your audiences, across the UK, on the best digital formats from Global and its outdoor partners.

Our targeting solutions:

consumer: find your audience

To help brands with who they want to reach, we have built audience segments for you to activate in DAX, including:

  • Demographic
  • Audience segments e.g. commuters, high net worth individuals, students
  • Shopper data e.g. low, mid and high spenders

customisation: specific to you

Onboard your clients’ first party data to reach audiences relevant to your brand, or to reach new incremental audiences:

  • Customer onboarding
  • Custom audiences

context: reach your audience at meaningful times

Connect to moments that matter by applying contextual targeting to your digital out of home campaign:

  • Interests
  • Location

creative: engage your audience in impactful ways

Activate your programmatic outdoor campaign, using real-time data signals:

  • Weather triggers
  • Traffic updates
  • Social media integration
  • Points of interest

where next?

connecting to DAX outdoor

connecting to DAX outdoor

Helping brands to access digital outdoor screens; offering reach and visibility across the UK

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digital formats

digital formats

Get your brand seen with DAX

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outdoor publishers

outdoor publishers

Promote your digital out of home inventory to agencies and advertisers

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DAX audio

DAX audio

The platform to get your brand heard

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