Global Spain, the European leader in Outdoor Advertising, has been awarded the exclusive contract for the management and marketing of advertising for the Bilbao and Vitoria-Gasteiz Trams, as well as the Topo trains in San Sebastián and L3 in Bilbao.
With this contract, Global continues to strengthen its leadership in the transit segment and joins Euskotren in promoting sustainable urban and interurban mobility. Moving people in the best conditions, always taking into account eco-efficiency criteria and contributing to improving the quality of life of the environment.
The commercialisation of the advertising spaces has been carried out since April 1st after winning the tender published by Euskotren, the leading transport operator in the Basque Country, with a contract duration of 5 years.
In this way, agencies and advertisers will benefit from an advertising medium with many advantages: urban impact on the move, creative potential and advertising effectiveness, reaching the audience in the most noticeable way.
As many trips as moments to enjoy
Global manages the advertising spaces for Euskotren in the following media: Bilbao tramway, Vitoria-Gasteiz tramway, Topo San Sebastián – Hendaye and L3 metro line.
Euskotren’s annual number of passengers is more than 30 million.
Borja Balanzat, Managing Director of Global Spain says, “With the award of this Euskotren contract, Global expands its presence in the Basque Country and consolidates its commitment to service quality, innovation and environmental protection. That is why we are so excited to be working together and moving in the same direction”.
