Global, the European leader in Outdoor Advertising, has been awarded the contract for the advertising management of Jerez’s urban buses.
With a fleet of 54 vehicles, COMUJESA serves 5 million passengers a year with a total of 18 lines.
With this contract, Global Spain offers its clients greater national and regional coverage in the south of the country, through a premium medium that continues to rise in the outdoor advertising sector due to its great efficiency.
Borja Balanzat, CEO of Global Spain, said that “this concession helps us to consolidate our strategic position as a leading advertising management company in the transit segment in the South of Spain”.
Communication in motion that maximises brand awareness.
Global Spain is a leader in the marketing of buses nationwide. With the capacity to segment by zones, lines or target audiences. Advertising on buses does not go unnoticed due to their size and continuous movement. This means that buses achieve the highest recall rate, according to EGM’s 1st wave 2023 data.
For this reason, agencies and advertisers demand this advertising medium with many advantages such as its dynamism and high visibility.
