Create direct connections with the audience and generate maximum advertising coverage in the city of Barcelona.
The 123 metro stations which make up the 5 main lines of Metro Barcelona, allow the launch of multi-product proposals, ranging from Spectacular Marketing, Branding, Pop Up’s and Retargeting, to Conventional and Digital supports.
We want to make every day of the year special with the firm intention of continuing with our mission: to make the everyday shine.
audience
88%
of the population of Barcelona who regularly travel by metro have seen advertising on the metro
64%
of people who have seen advertising on the metro belong to the A, B and C socio-economic index
87%
of people who live in Barcelona have seen advertising on transport
consider that advertising in Metro Barcelona provides them with:
46%
information on new products, offers and promotions
42%
practical information on products and services
28%
ease in locating business establishments
our study
57%
of those surveyed in Barcelona consider advertising in the metro to be very useful
45%
of people surveyed say they find metro advertising striking and surprising
37%
of Barcelona citizens say that advertising on the metro is memorable and exciting
technical details and tariffs
Sources: Transports Metropolitans de Barcelona (TMB). Viajeros 2024 – EGM 1º Mobile Year 2025 – AIMC Brands 2025 – Study Global & IO Investigación