Connect with the audience, connect to Metro Ligero Oeste.
With a total of 28 stops, 2 lines and 6 million passengers. Metro Ligero Oeste runs most of its route on the surface, guaranteeing a high number of impacts not only with passengers but also with pedestrians and other road traffic.
Maximum visibility in an innovative, accessible, ecological and very safe environment.
audience
70%
hace seen advertisements on transport in the last week
62%
use the metro or train between 30 min to 2 hours a day
53%
belong to the highest socio-economic index (A1, A2 and B)
consider that metro advertising provides the following:
44%
information on new products, offers and promotions
37%
entertainment on journeys
33%
ease of locating commercial establishments
our study
68%
of respondents in Madrid consider advertising on the metro to be very useful
51%
of respondents say they find metro advertising striking and surprising
43%
of Madrid residents say metro advertising is memorable
technical details and rates
Sources:
Consorcio Regional de Transportes de Madrid. Passengers 2023
EGM 1st Wave 2024
AIMC Brands 2023