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Buses are the best format for your campaigns because they are dynamic and visible. Moving communication which maximises your brand’s awareness.

We are leaders in the commercialisation of this format nationwide. With the ability to segment by zones, lines or target audiences, bus advertising achieves the highest recall rate.

passengers

Bus transportation has established itself as the preferred option for Spaniards, with more than 3.8 billion passengers in 2024. With its comfort, accessibility, economic and energy efficiency, the bus continues to be the backbone of mobility in Spain.

Urban and interurban buses are the ideal advertising medium for your brand.

Choosing the bus means choosing to be part of a movement towards a greener and more connected future.

2,100

million journeys a year.

demographics

55% of the Spanish population recalls having seen advertising on buses in the past week.

73% of individuals who see advertising on buses every week belong to the ABC socio-economic status.

51% of adults aged 25 to 54 see advertising on buses every week.

scope

Advertising on buses reaches over 24 million adults in a weeklong period, making it one of the marketing means available with the highest impact. Buses are a very efficient format that cannot be ignored, it provides significant notoriety given its size and constant movement.

audience

24

million users have seen bus advertising in the past week

67%

consider that bus advertising is very eye-catching

71%

increase in visits to a shop to buy a product after seeing an advertisement on a bus

come with us to conquer the streets

Buses can be found in all the streets of Spain and they are an integral part of city environments. They are one of the most widely used modes of transport by people for their daily journeys.

notoriety on wheels

58%

consider that bus advertising is notorious

57%

state it provides information on the products and services advertised

30%

ensures that this type of advertising helps them to make the decision to buy or hire

our audience

We can design a campaign with international, national or local reach.

Select one of the links below to learn more about the products and services we offer in each area.

National – Local

Central Area – Madrid, Aragon, Castilla y León, Castilla la Mancha

South Area – Andalusia, Extremadura

Mediterranean Area – Catalonia, Community of Valencia, Murcia

North Area – Galicia, Asturias, Cantabria, Basque Country, Navarre, La Rioja

transport

transport

dream, going along the streets.

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large format

large format

Go out, enjoy yourself and be seen.

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digital

digital

Turn your light on outdoor.

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technical details and rates

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Sources: Statistics from EGM 1º Mobile Year 2025 – AIMC Brands 2025 – Global e IO Investigation Study

careers

careers

careers

careers

working at Global isn’t just a job – it’s an experience.

Global Careers