Global, the Media & Entertainment group, has unveiled a 3D anamorphic outdoor campaign to promote its new Formula 1 podcast, Up To Speed, with high-impact creative appearing on huge digital screens across London, including at the iconic Outernet.
The full-motion, 3D creative sees a vibrant F1 racing car accelerate and swerve out of the display. In addition, a bespoke creative was designed for Global’s digital escalator screens on the London Underground featuring a huge F1 car tyre cascading past, creating an immersive visual moment in the heart of the city.
The campaign was brought to life by Global’s in-house creative, marketing and PR teams, in partnership with creative agency Tommy.
“If 6 year-old Jolie could see this now, I think she’d be very proud! I’m so impressed with Global’s creative efforts to promote the show and I think it all looks incredible – the campaign brings the energy and action of Up To Speed to life and seeing it on a giant billboard in the middle of London was a very special moment that I won’t ever forget.”
JOLIE SHARPE, UP TO SPEED HOST
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Up To Speed brings together some of the most knowledgeable and entertaining voices in Formula 1 featuring an all-star presenter line-up: Drive to Survive star and F1 journalist Will Buxton, racing driver-turned-broadcaster Naomi Schiff, 13-time Grand Prix winner David Coulthard, and F1 presenter and content creator Jolie Sharpe.
“I wanted to work with Global on this podcast because they operate like a Formula 1 team, they think big and deliver on promises. Together I believe we can provide insights to the world of Formula 1 and answer the questions that the race fans want answered.”
DAVID COULTHARD, UP TO SPEED HOST
“Seeing Up To Speed connect with so many fans so quickly has been brilliant, and this campaign captures exactly what the show is about: big energy, big personality and bringing Formula 1 to life in a fresh way. The scale and creativity of it is hugely impressive, and it’s a real thrill to see the podcast feature on some of London’s most iconic screens.”
will buxton, up to speed host
“Up To Speed has been such an exciting project to be part of, and you can really feel how much Global has gone all in to make it a success. This campaign reflects that! It’s bold, creative and genuinely brings the energy of the sport to life in a really fresh way. It’s been amazing to see it out there.”
naomi schiff, up to speed host
The podcast show gives listeners VIP access to the fastest sport in the world. The hosts deliver razor-sharp race reactions, behind-the-scenes insight, and the stories everyone’s talking about – both on and off the track. From the sport’s biggest moments and fiercest rivalries, to the iconic scenes that define Formula 1, the show puts fans at the heart of the action.
Up To Speed, produced by Global Studios, has now hit 1 million downloads. It has had more than 46.6 million video views on social media and has attracted 112k followers across YouTube, Instagram, TikTok and Facebook since launching in February.
