Holland & Barrett has launched a new long-term partnership with Capital, the UK’s No. 1 hit music brand, and is now the headline sponsor of Capital Breakfast with Jordan North, Chris Stark and Siân Welby.
The new partnership marks the first new sponsor of Capital Breakfast in nine years, and brings together one of the world’s leading health and wellness retailers with one of the country’s biggest commercial breakfast radio shows.
Reaching 2.8 million listeners every week, Capital Breakfast with Jordan North, Chris Stark and Siân Welby is part of millions of morning routines across the UK. The partnership gives Holland & Barrett a powerful platform to connect with audiences at the start of the day, complementing the brand’s focus on energy, wellness, hydration, nutrition and recovery.
Throughout the partnership, Holland & Barrett’s wellness credentials will be brought to life on Capital Breakfast with messaging focused on helping listeners start their mornings well. Sponsorship credits across the show will spotlight Holland & Barrett’s wide range of wellbeing products, from supplements and self-care to matcha, magnesium, collagen and creatine, as well as its personalised advice service available in store and online.
To celebrate the new partnership, listeners will have a chance to win a trip to Ibiza. The prize includes return flights for two people, accommodation in a luxury hotel, a yoga and wellbeing retreat experience, food and drink, and spending money.*
We’re delighted to become the new headline sponsor of Capital Breakfast and partner with one of the UK’s most influential morning shows.
It’s the perfect platform for us to connect and engage with audiences at the very start of their day, every day. It builds on Back Your Body, our rallying call encouraging people to listen to their bodies and support their wellbeing in ways that work for them, whatever their morning routine.
The partnership focuses on helping people feel their best throughout the day, whether they need an energy boost, support with workout recovery, better hydration and nutrition, or simple wellness essentials as part of their everyday routine.
As sponsor of The Capital Evening Show with Jimmy Hill, we’ve worked with Global and Capital for a number of years already and we’re excited to continue that momentum and create some brilliant moments for Capital’s early morning listeners.”
Mark Singleton, Chief Marketing Officer at Holland & Barrett
With a focus on everyday wellbeing, Holland & Barrett is a natural partner for Capital Breakfast. Jordan, Chris and Siân are such a big part of listeners’ morning routines, so this partnership creates a brilliant opportunity for Holland & Barrett to connect with audiences in a way that feels relevant, engaging and useful.
We’re excited to bring the brand to life across the show and help position Holland & Barrett at the heart of culture and conversation.
Zoe Cadman, Director of Commercial Partnerships at Global
The deal was brokered by Holland & Barrett’s media agency Carat UK, part of dentsu.
*Competition T&Cs can be found here.
