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The UK’s first commercial radio station.

LBC is Britain’s biggest commercial news talk brand. Broadcasting nationally, LBC tackles major stories and the issues that matter, providing a platform for debate and thought leadership. Presenters include Nick Ferrari at breakfast, James O’Brien, Andrew Marr, Shelagh Fogarty, Tom Swarbrick, Iain Dale, and David Lammy.

LBC’s sister station, LBC News, is a 24-hour national rolling news channel, providing up-to-the-minute UK and world news, business, travel, weather and sport updates. Presenters include Martin Stanford, Lisa Aziz, Ian Payne, and Jim Diamond.

24/7 discussion, debate & news

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Leading Britain’s Conversation

Where the news never stops

why register with Global Player

LBC’s Tom Swarbrick explains the no-catch benefits of creating a free account with Global Player, the official LBC app.

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3.3m

weekly UK listeners

audience

Upmarket, mature and intelligent – let’s talk about LBC listeners. They’re the kind of consumers that advertisers love. They want to be a part of the conversation – engaging with presenters and each other about major stories and the issues that matter to them.

national DAB

Available nationally on DAB digital radio, LBC and LBC News are available from Land’s End to John O’Groats.

UK

nationwide

FM & AM coverage

  • LBC – London – FM
    97.3
  • LBC News – AM
    1152

discover online

LBC.co.uk is the online home of all LBC’s unique content, audience participation and debate, as well as LBC News’ 24/7 up-to-the-minute UK and world news, business, travel, weather and sport updates.

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3.3m weekly listeners
are part of Britain’s conversation
across the UK

demographics

The majority of the LBC audience are male at 61%

ABC1 adults make up 64% of LBC’s audience

50% of LBC listeners are aged 25-54

digital reach

2.7m

unique users

32m

video views

160m

social reach

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radio

radio

Be part of Britain’s conversation with a radio advert on LBC.

digital, social & video

digital, social & video

Get your brand on LBC and feature alongside the biggest names in media, politics & current affairs.

To advertise with us, simply get in touch using the contact bar below.

also at global

outdoor

outdoor

Through a diverse portfolio of over 5,000 opportunities across bus, traditional and digital, we reach individuals in every postcode area across Northern Ireland.

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DAX

DAX

Global is the owner of DAX, the largest digital audio ad sales and insertion platform in the UK and one of the biggest in the world. Connecting advertisers, brands and agencies with publishers of the world’s best audio content in the UK, mainland Europe, the US and Canada.

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Working at Global isn’t just a job – it’s an experience.

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