Advertise on LBC

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advertise on LBC

Left, right, and in-between

LBC is where freedom of speech meets accountability.

It runs across the political spectrum, challenging perspectives across all current affairs. It demands and retains audience attention, giving people access to stories that matter most in real time.

Discussion is balanced and moderated expertly by our talented presenters, making sure everyone’s better-informed than they were when they started listening.

LBC connects the nation

LBC is home to the curious and open-minded. With balanced and relatable content, your brand is safely cushioned by great conversation, expertly moderated.

LBC’s cross-platform experience – on-air, online, and outdoor – engages audiences from all different backgrounds and communities.

Proper journalism. As it should be.

LBC offers a platform where the country’s brightest and most-determined broadcast journalists can dig into a story, without the fear of a strong editorial hand on their shoulder.

When you advertise with LBC, you’re in the safe hands of the biggest journalists on their A-game. The team features some of the UK’s most respected journalists as permanent residents. We have the pedigree to hold power to account, with the empathy that makes listening so compelling.

your news, just the way you want it

Leading Britain’s conversation - live and on demand.
Stay informed with breaking news, politics, and more on LBC.

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Why advertisers choose LBC:

As engaging as music radio

We’ve completed the neuroscience research: LBC is an engaging listen. Audience attention studies show it’s just as energising as music radio and as immersive as podcasts.

11 hours of listening per person, per week

LBC outperforms every newspaper, commercial TV station, VOD or livestreaming platform in the UK for minutes spent per-person.

Brand safe

With expert journalists and broadcasters at the helm, LBC is a brand-safe environment for advertisers.

Reaching real people

Advertisers have access to an engaged cross-section of the UK who are in the mood to listen to what you’ve got to say.

The antidote to fake news

We favour fair discussion, bringing together experts and everyday people for real, balanced conversation.

Multiplatform media reach

LBC makes use of a full Out-Of-Home media estate, an editorial gladiator of a website, plus an engaged social media following. It’s more than what comes out the speakers.

case studies

Very

Very partnered with Global and ran a series of ads across several radio brands and DAX to increase brand awareness and perception amongst their target audience.

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Save the Children

Save the Children ran radio and outdoor advertising across Global to drive perceptions and consideration of their Christmas Jumper Day.

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FCA ScamSmart

FCA partnered with LBC, creating a branded campaign to raise awareness and consideration of their website, ScamSmart, aimed at preventing pension scams.

download study

How LBC grows your brand:

Airtime

On-air advertising across three ad breaks an hour. The right frequency to stick in your audiences’ minds.

Partnerships

Branded interviews and shows, interweaving your brand with conversation that keeps the UK talking.

Outdoor

Billboards, digital screens and BT Street Hubs breaking news across the country as it happens, with your brand right there with us.

Social

Carry on the conversation on LBC’s viral social media platforms.

Digital editorial

A high-performing website built on quality journalism and radiating trust. A dependable source for thousands of visitors every week.

DAX

A digital advertising network across radio and podcasts, tightening your bond with LBC audiences in intimate listening moments. Be it on-air or in the presenters’ own podcasts, you’re there too.

careers.

Working at Global isn’t just a job – it’s an experience.

global careers

Left, right, and in-between

LBC connects the nation