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digital on-the-go network

The On-the-Go network contains the locations where you are ‘on-the-go’. In other words, where you pass by car and/or bicycle, such as street locations and impact screens that are visible from the road, screens at petrol stations and along motorway slip roads. The On-the-Go network contains approx. 1220 screens.

The network can be purchased in packages or specifically by day and/or time. There are many advantages to using a digital network, including flexibility, relevance and the use of motion.

relevance

Use triggers and respond to current events.

Contextual relevance provides more:

  • Effect
  • Attention
  • Emotional intensity
  • Engagement

Consider, for example, a deployment around sales outlets or locations where a target group is over-represented.

motion

Provides:

  • 51% more impact
  • 29% better visibility
  • 25% longer viewing time

With motion, you can give more emotion and more explanation in the creation. This allows you to display all the possibilities of a product in one advertisement.

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