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digital urban network

The Urban Network comprises all screens within the 100,000+ municipalities in the Netherlands The Urban network contains approx. 800 screens.

The network can be purchased in packages or specifically by day and/or time. There are many advantages to using a digital network, including flexibility, relevance and the use of motion.

flexibility

  • Visible on certain days
  • Visible at certain times
  • Visible at certain moments

In addition, it is also possible to use a separate creation per location and a variation in creation per moment, for example based on triggers. Examples of this are triggers based on the weather, the time or a countdown feature.

relevance

Use triggers and respond to current events.

Contextual relevance provides more:

  • Effect
  • Attention
  • Emotional intensity
  • Engagement

Consider, for example, a deployment around sales outlets or locations where a target group is over-represented.

motion

Provides:

  • 51% more impact
  • 29% better visibility
  • 25% longer viewing time

With motion, you can give more emotion and more explanation in the creation. This allows you to display all the possibilities of a product in one advertisement.

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