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Global has set up the Outdoor Ad Impact Forecaster in collaboration with MeMo². The Outdoor Ad Impact Forecaster analyses the campaign in advance based on the creation, the media pressure and the brand. Forty percent of the impact of an outdoor advertising campaign is determined by the campaign creation. This makes the creation very important in an Out-of-Home campaign.
how?
The Outdoor Ad Impact Forecaster analyses the campaign in advance based on the creation, the media pressure and the brand. The report, consisting of the Forecaster’s advice supplemented by professional advice from the experts at MeMo² and Global Media & Entertainment. Brands such as Coca-Cola, Marley Spoon, Melkuni, HAK, ING, HEMA, T-mobile and Rituals have now deployed the Forecaster.
fast
Receive the impact of your campaign and relevant insights within 24 to 48 hours to improve your outdoor advertising campaign.
based on data
The Forecaster provides advice automatically based on machine learning and the underlying data from over 300 impact studies, 68,000 respondents and various creations, brands, industries and campaign sizes.
expert advice
In addition to the impact and the automated advice, the experts at Global and MeMo² add professional, but above all human, advice to give the campaign even more impact and effectiveness.
How much does it cost?
De kosten voor een Outdoor Ad Impact Forecaster rapport zijn €950.
The costs for an Outdoor Ad Impact Forecaster report are €950.
For more information and to request an analysis, please visit the Forecaster website or feel free to contact us. You can contact us at nl.info@global.com or on our general number +31 (0)85 888 3129.