business decision-makers

Reach the business decision-makers with Digital Out-of-Home! With our business decision-makers target group package, your campaign is visible at specific locations where and when this target group is over-represented.

The B2B target group, or business decision-makers, are final decision-makers working in the business sector. These individuals have great responsibilities, large budgets and make decisions that matter. They spend most of the day in the office. This target group takes on fewer household tasks during the week, but more during the weekend. The business decision-maker is often on the road during the morning and evening rush hour and then moves along motorway slip roads, main roads and industrial estates in municipalities with a high level of prosperity.

Thanks to the flexible deployment of Digital Out-of-Home, it is possible to make a campaign visible at the right time and in the right location. Insights into when this target group is to be found where leads to us being able to reach the target group during the entire customer journey.

We also offer other target group packages with which you can reach the shoppers, millennials, business decision-makers, students and households with children through Digital Out-of-Home.

For more information about the shoppers target group package, please feel free to contact your Global contact person or send an email to nl.info@global.com.