high society

Reach high society with Digital Out-of-Home! With our high society target group package, your campaign is visible at specific locations where and when this target group is over-represented.

By high society we mean the big earners in the Netherlands. They have an average income per household of at least €80,000 per year. This target group spends relatively much more money than the rest of the Netherlands, loves classical art and culture, practices mainly high society sports such as skiing, hockey, golf and sailing, often go out to eat and often see cooking and wines as hobbies. They can be reached within the rich municipalities (4-digit postal code districts) of the Netherlands, including Het Gooi, Bloemendaal, Heemstede and Aerdenhout.

Thanks to the flexible deployment of Digital Out-of-Home, it is possible to make a campaign visible at the right time and in the right location. Insights into when this target group is to be found where leads to us being able to reach the target group during the entire customer journey.

We also offer other target group packages with which you can reach the shoppers, millennials, business decision-makers, students and households with children through Digital Out-of-Home.

For more information about the high society target group package, please feel free to contact your Global contact person or send an email to nl.info@global.com.