millennials

Reach millennials with Digital Out-of-Home! With our millennials target group package, your campaign is visible at specific locations where and when this target group is over-represented.

Millennials are the largest generation to date. They were born between 1980 and 1995 and their target group is characterised by the fact that they are being faced with many of the first major decisions of their lives, such as a job, relationship, child and/or home. They are active, social, on the move a lot and spend a lot of time online. This generation has grown up with technological developments, are not brand loyal, do daily shopping (small basket shoppers) and the majority work full-time. Due to their busy lives, they are very easy to reach for example after working hours, in the evenings and at weekends.

Thanks to the flexible deployment of Digital Out-of-Home, it is possible to make a campaign visible at the right time and in the right location. Insights into when this target group is to be found where leads to us being able to reach the target group during the entire customer journey.

We also offer other target group packages with which you can reach, for example, shoppers, students, business decision-makers, households with children and high society through Digital Out-of-Home.

For more information about the students target group package, please feel free to contact your Global contact person or send an email to nl.info@global.com.