Be visible as an advertiser at the largest boarding, alighting locations in the Netherlands? Discover our digital network at NS stations.
Digital train network
Our network at NS Stations consists of over 470 DOOH screens at high-traffic locations spread across the 35 largest NS stations in the Netherlands. Next to the regular screens is it also possible to give your message extra impact for using the 13 large format screens.
The network can be purchased in packages or specifically by day and/or time of day. There are many advantages to deploying a digital network, including flexibility, relevance and use of motion.
reach the train passengers
With approximately 1 million train passengers a day, NS is the carrier of choice for commuters and students to shoppers and culture sniffers. The NOM Target Group Monitor shows that the vast majority of frequent travelers are between the ages of 20 and 49. Travelers wait an average of 7 minutes for the train. This is the perfect time for an advertiser to reach the targeted consumer. Especially because in these waiting situations the (D)OOH message is remembered up to 3x better than TV ads.
why advertising at train stations is interesting?
frequent travelers (travel once a week to daily by train) are primarily M/F 20-49 years old.
reach a selective target group: light TV viewers are overrepresented at train stations and use online media more.
with an average travel time of 25 minutes, travelers have enough time to search for your brand at their leisure.
reach target audiences when they are most receptive to ads; in waiting situations, the (D)OOH message is remembered up to 3× better than TV ads.
make use of different ads, for example based on triggers. For example, think about train destinations or times of day.
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