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multi-week campaign strategy

In order to increase the effect of an Out-of-Home campaign even more, you can choose to spread its deployment, for example, for two or three consecutive weeks. The contacts can be optimised by spreading the surfaces over several weeks, and by distributing the surfaces to be used uniformly per postal code area. Extended visibility on the street increases the effect of the campaign.

top of mind

The basis of this multi-week campaign strategy is that the regular one-week bus shelter campaigns are spread over several weeks. With the “Frequency Pacing Strategy”, your campaign will be visible for a longer period of time and the synergistic effect of other media, which are generally also deployed several weeks later, will be strengthened. This is in line with the theories of Byron Sharp and John Philip Jones, where advertisers with a longer presence ensure that mental availability is increased and you as a brand are longer Top of Mind during purchase moments.

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