outdoor advertising research

As with TV (SKO) and Print (HOI/NOM), the outdoor advertising operators have jointly launched an industry-wide reach survey. All outdoor advertising operators participated in this survey, which has resulted in the survey representing the entire outdoor advertising market. The survey consists of three parts:

• Traffic and passer-by counts
• Fieldwork research
• Inventory and classification of all advertising objects

This video provides an insight into the realisation of the research and explains the essential parts of the research.