In collaboration withMeMo² kan Global can measure the effect of a (Digital) Out-of-Home campaign.
When you deploy an Out-of-Home campaign with us, we conduct research into reach, recognition, appreciation and impact of the campaign. During the campaign, we monitor at least 250 carefully selected respondents. This tells us whether and how often the creation has been seen.
This creates two groups, “not reached with the campaign” and “reached with the campaign”. These groups are both questioned about the campaign and then weighed against e.g. age, gender, product use and contact with other media.
This makes it clear not only who you have reached, but also what you have achieved. In addition to the standard KPIs top-of-mind, spontaneous brand awareness and assisted brand awareness, two KPIs of your choice can be added, such as purchase intention or brand preference. Ultimately, all results are presented in a report with clear conclusions and concrete recommendations. This will make your next campaign even more effective!