know in advance how your creation is performing?
Forty percent of the effectiveness of an Out-of-Home campaign is determined by the quality of the creation. Consumers see many advertisements in various media in a very short time, especially outdoor advertising. It is therefore important that your creation stands out during this brief contact.
With the pre-test, we measure in advance whether the creation attracts attention sufficiently and quickly, whether the brand and the message are coming across correctly and what will be the final appreciation of the campaign. With the detailed results and advice, we can optimise your campaign and make it even more effective.
how?
With the aid of the Valifocus pre-test, from research agency Validators, we examine all elements of the poster(s) in detail in advance among your primary target group and compare them against the benchmark. Below is a campaign measured for its ability to grab attention. The respondent views multiple (blurred) random creations and moves the mouse over these creations while looking at them. In this way, we record which elements of the creation stand out first. For example, which elements are looked at (first) and which are not? And for how long? Is the brand and the message recognised and played back? Is the brand and the message sufficiently distinctive compared with the competition?