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outdoordown arrowroadsidedown arrowBillboard advertisingdown arrowThe Definitive Billboard Advertising Guidedown arrowTraditional vs Digital billboards

At Global, we provide several options for billboard advertising with every budget in mind based on the goals of your brand and what best suits your campaign strategy.

We offer clients an extensive portfolio of traditional and digital billboards across prime locations throughout the UK.

Our focus on quality and data, alongside our vast offering, makes us one of the UK’s leading outdoor media companies in the UK.

traditional billboards

Traditional billboard advertisements can be a really reliable creative and effective way of showcasing your business.

A traditional billboard will display your advert and your advert only for the allotted period of time. This allows the opportunity for more exposure and for a more focused approach. Traditional billboards can, in some cases, be more cost-effective and more effective at reaching a specific audience but all on a case by case basis.

More on OOH billboard advertising.

digital billboards

There’s been a significant increase in digital billboard advertising as it becomes increasingly more innovative and is seen as a more modern way of showcasing your business.

Digital billboards are a flexible medium, allowing you to update and change your advertisement throughout its cycle. This makes advertising around holidays and special events easier and can allow you to target audiences throughout the day.

One useful addiction to any billboard campaign is to combine local radio advertising. See getting started with radio

Numbers and audience: who does Outdoor billboard advertising reach?

  •  69% of commuters travel to work by car. They mostly use the same routes day after day and are often stuck in traffic during rush hour periods.
  •  Outdoor marketing is one of the most effective channels for targeting younger generations and consumers.
  •  93% of shoppers have claimed to regularly buy goods after seeing them through virtual displays and channels.

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