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select a west midlands area:

Connect with huge audiences across the West Midlands and unlock the full commercial power of music and entertainment.

2.1m

people entertained each week

radio in the west midlands

We’re home to some of the biggest and best-loved commercial radio stations across the West Midlands. Let Global help your brand reach new customers.

get in touch

Whether they turn up the feel good with Heart, enjoy always the best music on Smooth Radio, or choose Classic FM the UK’s most popular Classical music brand, our stations can help your brand build a deeper and more effective connection with listeners across the West Midlands.

53%

tune into one of our stations each week

DAX

DAX (our Digital Ad Exchange) puts your ads into the best audio content via connected radio, music streaming and podcasts, allowing you to deliver personalised and relevant ads to the audiences in the West Midlands who are most likely to engage with your brand.

who our brands reach

capital in birmingham

capital in birmingham

385,000 listeners | 51% male | 46% ABC1 adults | 47% age 25-44

heart across the west midlands

heart across the west midlands

740,000 listeners | 60% female | 50% ABC1 adults | 37% age 25-44

smooth radio across the west midlands

smooth radio across the west midlands

546,000 listeners | 60% female | 48% ABC1 adults | 58% are under 55

classic fm across the midlands

classic fm across the midlands

992k listeners | 53% female | 63% ABC1 adults | 39% are under 55

(Sources: RAJAR Q1 2025 (6 months)/Total Global (UK) reach in Union of Capital Birmingham, Heart West Midlands & Smooth Radio West Midlands combined TSA. RAJAR Q1 25 Results in station’s own TSA. Weekly reach 15+.)

where next?

outdoor

outdoor

We have an extensive portfolio of over 11,000 sites in the West Midlands, combining roadside posters, premium digital screens, buses and more our outdoor inventory reaches over 75% of the population.

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west midlands

west midlands

Global is committed to providing your business with exciting and powerful advertising opportunities across radio, outdoor and DAX (our Digital Ad Exchange).

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regions

regions

Looking to target a different region? We entertain and reach over 51 million individuals across the UK every week.

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