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select a north west area:

We’re home to some of the county’s biggest and best-loved commercial radio stations.

Our radio brands include Heart, Capital, Smooth Radio and Classic FM, plus there’s our extensive outdoor estate, including everything from billboards to bus advertising to choose from.

Combined, this extensive media portfolio in the area, provides the most entertaining and visible way of effectively advertising your business.

unparalleled coverage

433k

people entertained each week

2.5k

outdoor advertising opportunities

77%

reach of the consumer audience in the area

lancashire & cumbria

Lancashire is a county in North West England with over 1.4 million residents calling it home, and Preston as its administrative centre.

Cumbria is a non-metropolitan county in North West England, with a population of nearly 500,000.

1.9m

residents

77%

people will see and hear our adverts

awareness, relevance, fame

Helping advertisers to drive brand awareness, brand relevance or brand fame.

  • Brand Awareness – delivering reach to multiple demographics at scale
  • Brand Relevance – using smart, data led targeting to pinpoint your target audience at relevant touchpoint throughout the day
  • Brand Fame – delivering standout, creativity and impact

Every business, big or small, is looking for affordable advertising solutions. Our local account management teams are available to help you deliver an advertising solution that’s tailored to your commercial objectives and budget.

demographics

4.2m

Global's radio listening hours

75%

combined reach of ABC1s

74%

combined reach of homeowners

where next?

radio & entertainment

radio & entertainment

Tune into our radio audience in Lancashire & Cumbria.

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outdoor

outdoor

We can help you drive Brand Awareness, Brand Relevance or Brand Fame for your business, across our road and retail, Global has scale and variety across its entire portfolio. The best campaigns will include the right mix of all elements.

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regions

regions

Looking to target a different region? We entertain and reach over 51 million individuals across the UK every week.

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(Sources: RAJAR Q2 2024 (6 months)/Total Global (UK) reach in Capital Lancashire, Heart North Lancs and Cumbria & Smooth Radio Lake District combined TSA. TGI GB June 2022)

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careers.

careers.

careers.

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