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We have an extensive portfolio of over 23,000 sites in the North West, combining airports, roadside posters, premium digital screens, buses and more.

Our outdoor inventory reaches 73% of the region’s population.

roadside

In a variety of shapes and sizes, we all see billboard advertising. Everyone who steps outside to make a journey to work or school, to visit friends or to go to the shops is exposed to them.

There is no greater way of delivering more brand relevance, awareness or fame than with a high presence along the main routes leading in and out of the cities or on the high streets of  the North West Region with roadside outdoor.

  • Billboard advertising on large or premium sites the North West offers creative flexibility for making an attention-grabbing brand message
  • Kiosks and Street Hub on the high street – a joint venture between Global and BT
  • 6 sheets directly outside Convenience stores offer the opportunity to influence shoppers about to enter the store as well as influence people passing these outlets on a daily basis

5.4k

advertising sites

reach of roadside

2.6m

adults

1.5m

ABC1 adults

1.6m

homeowners

18.2k

tram journeys last year

transport

Buses go where people go and are a big part of the community. Global is the main provider of bus advertising in the North West.

Also, the Manchester Metrolink is a local icon in the city and is used by Manchester’s thriving community on their daily commute, shopping trips and when they’re out and about in town.

  • Bus advertising on formats across all the major bus fleets including Arriva, First, Stagecoach, Go Ahead, Blackpool Transport, Preston Borough Transport
  • Metrolink trams carry your advert right into the heart of Manchester, where no other advertising can reach, influencing consumers when they are in the mindset to spend.
  • Each tram spends 15 hours a week in and around the city centre

reach of transport

2.8m

adults

1.6m

ABC1 adults

1.7m

young adults 16-34

airport

Global is the largest airport media owner in the UK, and we’re making it easier than ever to buy airports either as standalone or alongside roadside and transport campaigns.

We create exciting media solutions that reach domestic and international audiences at Manchester Airport.

Our airport audiences are affluent and ready to spend.

210

advertising sites

reach of airport

1.9m

adults

1.2m

ABC1 adults

1.3m

homeowners

(Sources: TGI GB March 2024, Department for Transport)

where next?

radio & entertainment

radio & entertainment

Connect with huge audiences across the North West and unlock the full commercial power of music and entertainment.

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north west

north west

Global is committed to providing your business with exciting and powerful advertising opportunities across radio, outdoor and DAX (our Digital Ad Exchange).

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regions

regions

Looking to target a different region? We entertain and reach over 51 million individuals across the UK every week.

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careers.

careers.

careers.

careers.

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