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select a north west area:

We’re home to some of Preston’s biggest and best-loved commercial radio stations.

Heart North West, Capital Lancashire, LBC, Radio X and Classic FM North, plus our outdoor estate, including everything from billboards, buses, to rail advertising for you to choose from.

Simply submit a callback request, chat or call us using the contact bar at the bottom of the page.

exceptional coverage

380k

people entertained each week in Lancashire

800

outdoor advertising opportunities

80%

reach of the consumer audience in the city

1m

people will see and hear our adverts in Lancashire

awareness, relevance, fame

Helping advertisers to drive brand awareness, brand relevance or brand fame.

  • Brand Awareness – delivering reach to multiple demographics at scale
  • Brand Relevance – using smart, data-led targeting to pinpoint your target audience at relevant touchpoints throughout the day
  • Brand Fame – delivering standout, creativity and impact

Every Preston business, big or small, is looking for affordable advertising solutions. Our local account management teams are available to help you deliver an advertising solution that’s tailored to your commercial objectives and budget.

demographics

3.3m

Global's radio listening hours

77%

combined reach of ABC1s

78%

combined reach of homeowners

Radio & Entertainment

Connect with huge audiences across Preston and unlock the full commercial power of music and entertainment.

Radio advertising in Preston

Along with our national stations such as Classic FM, LBC and Radio X, Heart and Capital broadcast local breakfast or drivetime shows which can help your brand build a deeper and more effective connection with listeners across Preston.

who our brands reach

Capital Lancashire

Capital Lancashire

45,000 listeners | 64% female | 42% ABC1 adults | 67% aged 25-44

Heart North West

Heart North West

613,000 listeners | 62% female | 54% ABC1 adults | 48% aged 25-44

DAX

Want to go more local with our Digital Ad Exchange.

The market leader in digital audio advertising in Preston.

Digital audio allows you to target by location, demographics, buying habits, purchase intent and other audience variables.

DAX puts your ads into the best audio content via connected radio, music streaming and podcasts, allowing you to deliver personalised and relevant ads to the audiences in Preston who are most likely to engage with your brand.

What’s more, this audience is listening to digital audio for a long time.

DAX audience

40%

listen to digital audio every month in Preston

40k

listen to digital audio every week in Preston & surrounding areas

70%

listening is done on a mobile or smart speaker

Outdoor

We can help you drive brand awareness, brand relevance or brand fame for your business, individually across our road, rail & retail environments. The best campaigns will include the right mix of all three elements.

road

There is no greater way of delivering a brand presence along the main routes leading in and out of the city, or on the high streets of Preston than across our road outdoor estate.

Global is the main provider of bus advertising in Preston and also boasts a range of outdoor advertising sites across the city.

Choose from…

• Bus advertising in 720 formats across all major bus fleets including Preston Borough Transport and Preston Stagecoach Ribble
• Billboard advertising on large or premium sites offer creative flexibility for making an attention-grabbing brand message

744

advertising sites

reach of road

65%

adults

62%

ABC1 adults

61%

homeowners

roadside

Our retail outdoor environment in Preston offers guaranteed presence at the point of purchase. Premium screens are strategically located to offer maximum visibility to drive awareness, relevance or fame for your brand. These consumers are in a positive mindset and are more receptive to the influence of advertising.

50

advertising sites

reach of roadside

36%

adults

34%

adults 16-34

33%

homeowners

(Sources: RAJAR Q3 2022. Weekly reach 15+. TGI GB 2022)

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