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select a radio & entertainment west country area:

Connect with huge audiences across the West Country and unlock the full commercial power of music and entertainment.

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1.2m

people entertained each week

radio in the west country

We’re home to some of the West Country’s biggest and best-loved commercial radio stations.

Whether they turn up the feel good with Heart, enjoy always the best music on Smooth Radio, or choose Classic FM the UK’s most popular Classical music brand, our stations can help your brand build a deeper and more effective connection with listeners across the West Country.

49%

tune into one of our stations each week

DAX

DAX (our Digital Ad Exchange) puts your ads into the best audio content via connected radio, music streaming and podcasts, allowing you to deliver personalised and relevant ads to the audiences in the West Country who are most likely to engage with your brand.

who our brands reach

heart in the west country

heart in the west country

607,000 listeners | 63% female | 58% ABC1 adults | 40% are between 25-44

heart in bristol/bath/weston

heart in bristol/bath/weston

231,000 listeners | 65% female | 58% ABC1 adults | 40% aged 25-44

heart in gloucestershire

heart in gloucestershire

102,000 listeners | 69% female | 56% ABC1 adults | 40% aged 25-44

heart in somerset

heart in somerset

125,000 listeners | 56% female | 59% ABC1 adults | 42% aged 25-44

heart in wiltshire

heart in wiltshire

118,000 listeners | 67% female | 55% ABC1 adults | 43% aged 25-44

smooth radio in the west country

smooth radio in the west country

126,000 listeners | 50% female | 43% ABC1 adults | 54% under 55

classic fm in the West Country

classic fm in the West Country

1,026,000 listeners | 51% female | 69% ABC1 adults | 37% are under 55

where next?

outdoor

outdoor

We have an extensive portfolio of over 10,000 sites in the West Country, combining roadside posters, premium digital screens, buses and more.

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west country

west country

Global is committed to providing your business with exciting and powerful advertising opportunities across radio, outdoor and DAX (our Digital Ad Exchange).

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regions

regions

Looking to target a different region? We entertain and reach over 51 million individuals across the UK every week.

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(Sources: RAJAR Q1 2025 (6 months)/Total Global (UK) reach in Heart West Country & Smooth Radio West Country combined TSA. RAJAR Q1 25 Results in station’s own TSA. Weekly reach 15+.)

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