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Select a station covering Cardiff:

Global own some of the best-loved radio stations.

Our brands include Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold Radio

Entertaining 29 million people across the UK and 980k across South Wales every week.

smooth

Smooth is the UK’s largest adult contemporary radio brand, playing the best music from iconic artists across the years, broadcasting nationally on DAB digital radio.

Listeners across the UK can also enjoy other stations from the Smooth brand like Smooth Country, Smooth Chill, Smooth Relax, Smooth Soul, Smooth 70s and Smooth 80s.

always the best music

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Music from iconic artists across the years.

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smooth reach

952k

Smooth’s radio listening hours in South Wales

126k

weekly listeners in South Wales

50

average age of listener

Source: RAJAR Q3 2021 Results in station’s own TSA. Weekly reach 15+.

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smooth audience

More people listen to the radio than ever before.

In an age of increasingly fragmented media audiences, radio continues to deliver huge reach for advertisers. Radio is unblockable, unskippable and unmissable.

Campaigns are created to answer all briefs and prices are based on the size of the audience you reach.

Your local Global account manager will be here to help you with the audience you want to target, your ad spot length, duration and frequency of your campaign within an agreed budget.

7.5

average weekly hours spent listening to smooth

listeners are busy juggling family and work life

51%

under the age of 55

55%

female

41%

ABC1

13.3

hours spent listening to digital audio every week

DAX

Go more local with our Digital Ad Exchange.

The market leader in digital audio advertising in Cardiff.

Digital audio allows you to target by location, demographics, buying habits, purchase intent and other audience variables.

DAX puts your ads into the best audio content via connected radio, music streaming and podcasts, allowing you to deliver personalised and relevant ads to the audiences in South Wales or Cardiff who are most likely to engage with your brand.

What’s more, this audience is listening to digital audio for a long time.

DAX - get your brand heard

134k

listen to digital audio every month in Cardiff

30k

listen to digital audio every week in Cardiff

70%

listening is done on a mobile or smart speaker

Sources: RAJAR Q3 2025 Results in station’s own TSA. Weekly reach 15+. TGI GB 2022 June.

get in touch

Smooth

Don't just take our word for it! We're committed to delivering a successful advertising solution that will strengthen and elevate your company profile to your existing customer base as well as new customers. See how it can work for your business.

We had a footfall lift of over 7% on the week the advert went out and the demographic we are targeting we feel responded to the advert well

Kingfisher Shopping Center

Our phone has not stopped. We have gone from having, at best, 2 telephone enquiries for skip hire per day to 147 telephone enquiries in one day

CAD Recycling Ltd

We’ve had 6 times normal traffic over the weekend and the last three days have seen record-breaking order numbers

Trusted PPE

We’re passionate about helping local businesses to grow, with additional services across digital, social and video perfectly complementing your radio airtime or DAX campaign.

Just tell us what you want to achieve and where, and we’ll work with you to make it happen.

our other solutions

digital, social & video

digital, social & video

Get your brand on Smooth and feature alongside the world's biggest names in radio & showbiz.

content solutions

content solutions

Sponsorship, competitions and experiential campaigns that are integrated into the output of Smooth.

also at global

radio & entertainment

radio & entertainment

Tune into our radio audience in Cardiff.

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outdoor

outdoor

We can help drive brand awareness, brand relevance or brand fame for your business in Cardiff, individually across our road, rail & retail environments.

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South Wales

South Wales

Global is committed to providing your business with exciting opportunities across radio, outdoor and DAX (our Digital Ad Exchange).

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careers.

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Working at Global isn’t just a job – it’s an experience.

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