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Immerse your brand in key cultural moments and events by teaming up with our branded events portfolio.
Our radio listeners have a huge appetite for live music, so our events are some of the biggest dates in their diaries.
Global delivers world class events and partners with some of the UK’s most prestigious brands including:
Reaching 13.5 million listeners and 32,000 excited attendees at London’s iconic O2 Arena, we amplified Coca-Cola’s association with the festive period and the entertainment world alike. With an appearance from their much-loved Coca-Cola Truck, an extensive on-air campaign, co-branding domination throughout the event and their very special in-show moment, Coca-Cola cemented themselves as the ultimate Christmas beverage.
At the sold-out concert at the prestigious Royal Albert Hall, Honda brought their re-imagined Honda Jazz into Classic FM Live, literally! With two experiential sites, co-branding throughout, bespoke video content and an in-show competition, Honda Jazz truly dominated this unforgettable evening.
Bold and unapologetic, Capital XTRA’s Homegrown Live with Vimto series was one to remember. With venue pourage rights, a bespoke pop-up shop and visibility alongside the best artists in the UK’s fastest growing music scene, Vimto integrated their presence with the event and beyond, into the UK music scene.
In November 2020, Global adapted Radio X’s flagship event to become to one of the best virtual events of the year. Radio X Presents has always been about bringing big bands to intimate venues and what is more intimate than a live gig from London’s Clapham Grand in your living room. Using integration across all elements of the digital gig and content in the lead up, Global solidified Barclaycard’s affiliation with music and entertainment while giving customers and winners exclusive access to one of the year’s most sought-after acts. Radio X Presents Nothing But Thieves demonstrated our flexibility and the loyalty of our listeners.