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Our experiential offering brings brands to life in front of audiences across the UK.
From simple sampling and attention-grabbing installations, to merchandise and celebrity stunts, we bring your brand to life at the right moment and in the right location.
Global’s experiential team worked with Netflix to create an ambitious holographic installation at London’s Canary Wharf, which promoted the sci-fi series Altered Carbon. From securing approval to organising the provision of power and event management, the end product was a stunning installation that illuminated the heart of the business district, engaging over 300,000 people over two days.
To gear up for the release of the Minions film, we parked up the Minions bus in Birmingham, Sheffield, Manchester & Glasgow where shoppers could take photos, grab themed snacks and goodie bags and even watch the film’s trailer. People could also enter a competition to win tickets to Capital’s Summertime Ball by posting their #MinionsOnTour photos. Local Breakfast show presenters popped down to each of the tour stops to host a music quiz, before the bus headed to its final destination of Wembley Stadium for Capital’s Summertime Ball.
In line with the current Government COVID-19 guidelines, this zero-contact activation allowed shoppers to experience a haunted house journey with zombie hands, carnival mirrors, ghostly animations, and a final scare from Max the MAOAM mascot! Groups were guided by the Capital brand ambassador throughout the journey to ensure participants had a fun and safe experience. At the end of the trail, shoppers collected samples at our contact-free kiosk and had the opportunity to enter Capital’s competition. We also created engaging Halloween video content with Capital presenters Jimmy Hill and Lauren Layfield to get listeners and shoppers excited for the activation at their local shopping mall.