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Our experiential offering brings brands to life in front of audiences across the UK.

From simple sampling and attention-grabbing installations, to merchandise and celebrity stunts, we bring your brand to life at the right moment and in the right location.

bringing campaigns to life

Experiential drives an emotional response, meaning: 

  • Audiences are in a heightened mood 
  • Audiences are easily influenced 
  • They are more likely to share the experience 
  • The activity drives awareness and creates brand fame 

maximising opportunities

Maximise brand exposure by pairing an experiential activation with outdoor media. Our outdoor estate offers opportunities for station or location takeovers using additional creative solutions options such as digital wall wraps, immersive tunnel wraps and scented tunnels. 

where we reach your audience

We can help brands target specific audiences at the right time and in the right place across our extensive national outdoor portfolio.

These are aligned with our road, rail and retail offering.

proof that it works

Netflix - Altered Carbon

Global’s experiential team worked with Netflix to create an ambitious holographic installation at London’s Canary Wharf, which promoted the sci-fi series Altered Carbon. From securing approval to organising the provision of power and event management, the end product was a stunning installation that illuminated the heart of the business district, engaging over 300,000 people over two days.

Minions – Experiential Tour & Capital's Summertime Ball

To gear up for the release of the Minions film, we parked up the Minions bus in Birmingham, Sheffield, Manchester & Glasgow where shoppers could take photos, grab themed snacks and goodie bags and even watch the film’s trailer. People could also enter a competition to win tickets to Capital’s Summertime Ball by posting their #MinionsOnTour photos. Local Breakfast show presenters popped down to each of the tour stops to host a music quiz, before the bus headed to its final destination of Wembley Stadium for Capital’s Summertime Ball.

Maoam - Mischief Manor

In line with the current Government COVID-19 guidelines, this zero-contact activation allowed shoppers to experience a haunted house journey with zombie hands, carnival mirrors, ghostly animations, and a final scare from Max the MAOAM mascot! Groups were guided by the Capital brand ambassador throughout the journey to ensure participants had a fun and safe experience. At the end of the trail, shoppers collected samples at our contact-free kiosk and had the opportunity to enter Capital’s competition. We also created engaging Halloween video content with Capital presenters Jimmy Hill and Lauren Layfield to get listeners and shoppers excited for the activation at their local shopping mall.

brand experience

brand experience

Making brands famous through unforgettable experiences

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branded events

branded events

Your brand, centre stage

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creative solutions

creative solutions

The craft of high impact creativity in everyday spaces

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careers.

careers.

careers.

careers.

Working at Global isn’t just a job – it’s an experience.

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