client objective
The aim of the campaign was to drive positive perceptions of The Championships, Wimbledon, as well as increase interaction with the event sponsors.
how did global help?
During the July 2018 tournament, we ran a multi-format outdoor campaign across key national radio and London Underground stations, Wimbledon, and Southfields, as well as an event shuttle-bus.
did it work?
The campaign proved to be highly effective at driving positive perceptions of the Wimbledon tournament, with these positive perceptions leading to significantly higher future consideration for the sponsors amongst those who recalled the campaign.