client objective
The objective was to raise awareness for business loans provider Esme, and to drive future interactions with the brand within consumers in social grade A.
how did global help?
Live throughout January and February 2019 our multi-format campaign ran across key sites in the UK, including London Buses and London Underground, as well as buses in Manchester and Birmingham.
did it work?
The campaign proved to be highly successful at driving positive perceptions of the Esme Loans brand, with these positive perceptions leading to significantly higher consideration scores for those who recalled the campaign.
