client objective
With a focus on the 25-44 audience, SEAT wanted to increase consideration of the SEAT Ibiza through educating consumers about its value, whilst also creating desire in consumers through sleek visuals of the car.
how did global help?
The Global campaign utilised the incremental effect of using radio and outdoor in unison, by ‘syncing up’ a Newslink campaign with our digital outdoor roadside assets. Our insight around key ‘in car listening’ times was used to link the Global outdoor activity with Newslink radio plans.
did it work?
The campaign successfully drove uplifts across all of our campaign metrics including brand perceptions, impact and consideration, among those who were exposed to our activity.
