The campaign objective was to make our supermarket client’s Christmas campaign stand out amongst competitors and to increase people’s likelihood of shopping at their supermarket.
We created a synched audio and outdoor campaign which had never been done before in this capacity. This included synching digital outdoor formats (D96s, D48s and Iconic Screens) with Newslink, airtime ads and songs that played on the radio.
We really helped to encapsulate the Christmas feel and by combining media, helped to make the supermarket campaign stand out over the Christmas period. Our campaign drove significant uplifts in brand perceptions and consideration.