To drive awareness of and interaction with Nestlé’s new ready-to-drink coffee, Nescafé Azera Nitro, among their target audience of BC1C2 16-34s, in both London and other key cities across the UK.
We ran an outdoor campaign from June 18th – 1st July 2018, on T-side bus formats in London and other key cities across the UK. Our campaign was deployed to increase awareness and future consideration of the product amongst the target audience.
The campaign proved to be highly effective at improving awareness and driving future consideration of Nescafé Azera Nitro. The campaign significantly boosted positive brand perceptions amongst respondents.