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Global has collaborated with the renowned research agency, Differentology, in a successful endeavour to meticulously measure and analyse the effectiveness of our advertising campaigns.
Our longstanding partnership with Differentology has been invaluable. Their expertise has helped us to assess more than 150 advertising campaigns across Global channels.
This collaborative effort has not only provided us with insights into the specific impact of Global channels on key brand metrics for each campaign but has also allowed us to go a step further. Through comprehensive research on this extensive dataset, we have been able to establish Global benchmarks, unveiling the typical performance and impact of our channels.