News-based podcasts can make headlines for brands
Podcast listenership is growing year-on-year as people form new habits. It means trusted, credible, engaging news sources are more important than ever – and podcasts are leading the way.
As news-based podcasts are becoming a regular companion for many, they present an attractive proposition for brands and advertisers too.
In our original research, we’ll show you how podcasts are beating other news formats by providing different perspectives, challenging listeners’ thinking, offering expert opinions and in-depth analysis of a topic.